Everi Holdings Thursday announced it has acquired certain strategic assets of XUVI, a privately owned marketing platform provider based in Las Vegas. XUVI’s products are designed to value, target and engage customers to increase loyalty through immersive data analytics applying customer behaviors and artificial intelligence.
Among the assets acquired by Everi is BEAMSTUDIO, XUVI’s marketing platform.
“The combination of XUVI’s technology with our existing innovative loyalty solutions and marketing services will further strengthen our ability to provide customers with actionable information to enhance their patrons’ gaming experience and drive revenue growth,” said Everi Executive Vice President and FinTech Business Leader Darren Simmons in a statement. “This transaction marks another proof point of our focus on providing the gaming industry with the most extensive suite of loyalty and marketing technology to deliver a one-stop shop of comprehensive, integrated solutions that enable a seamless, convenient experience for casino patrons while delivering operational efficiencies for casino operators.”
BEAMSTUDIO combines historical and behavioral propensity data, and provides real-time predictive and actionable insights to augment marketing with targeted campaigns focused on valued customers. The platform increases operating efficiencies through data analytics and automation of routine marketing tasks, and optimizes marketing spend by reducing over and under-reinvestment.
BEAMSTUDIO is expected to enhance Everi’s current QuikMarketing capabilities, leverage consumer data to assist casino marketers, and deliver interactions across all channels. The technology will build highly targeted, cost-effective, and successful campaigns to acquire new patrons and strengthen existing customer relationships.
