Epoxy.ai Thursday announced the launch of SmartPicks, a one-to-one plug-and-play personalized-betting offering, with betPARX.
SmartPicks will enable betPARX to provide one-to-one personalization for customers, supplying unique bet suggestions based on a variety of variables.
“Extending our relationship with betPARX will take our SmartPicks offering live for the first time,” said Epoxy.ai CEO and Co-Founder Chris Reynolds in a statement. “We know that bettors desire more simplified and personalized experiences that they have become accustomed to in other technologies. Artificial intelligence and machine learning provide the ability to deliver that transformative experience around betting engagement. Taking our solutions live with betPARX will give operators a proven advantage.”
SmartPicks leverages Epoxy.ai’s recommendations platform and creates individualized betting offers from generated micro-segments based on a variety of behavioral and situation factors. Using data such as popularity, user preference, and trend analysis, SmartPicks will present betPARX users with rows of bets similar to recommendation rows available with leading streaming and music services.
“Epoxy.ai has a proven background in utilizing machine learning and artificial intelligence to offer standout engagement experiences and we’ve had positive results so far with the use of Sparks in our mobile sportsbook,” said betParx Senior Vice President iGaming & Sports Matthew Cullen. “As a forward-looking operator, we’re harnessing the power of AI and ML and SmartPicks is a key step toward becoming one of the industry’s pioneers in AI-based betting.”
Based in Berwyn, Pennsylvania, Expoy.ai expects to introduce SmartPicks to customers across the U.S., Canada, and Europe in the coming months.
