Artificial intelligence and machine language personalization software provider Epoxy.ai Thursday announced the expansion of its personalized picks product to incorporate same-game parlays.
Operator partners can provide bettors with unique, customizable, easy-to-access pre-packaged parlays that can be altered based on players’ preferences in time for the collegiate and NFL football seasons.
“Football season is one of the most exciting times in the sports betting industry, and the rise in prop bets and same-game-parlays has added a whole new dynamic to any given Sunday,” said Epoxy.ai Co-Founder and President Jason Angelides in a statement. “We’re thrilled to launch our enhanced personalized parlays ahead of the big kick-off, and look forward to enabling fans to find bets that appeal to them with the click of a button, rather than manually trawling through sites to find their ideal bet while preparing for the big game.”
The product leverages Epoxy.ai’s recommendations platform and generates micro-segments based on behavioral and situational factors to deliver the parlays. The personalized bet picks give operators the ability to instantly integrate Epoxy.ai’s technology. Betting experiences can be tailored to fit operators’ needs, especially during busy betting slates.
The personalized picks software follows Epoxy.ai’s recent launches of its SmartPicks and betParx products.
