The NHL Alumni Association Tuesday announced a partnership with Entain Foundation U.S. to support responsible gambling for hockey fans. By way of a three-year agreement, Entain Foundation will become an official responsible gaming partner of the NHLAA and support the organization through contributions to its health and wellness programs, in addition to making responsible gambling education programs available to all NHLAA members.
“The NHLAA is proud to be entering this new partnership with Entain Foundation and our team is aligned with their vision of promoting responsible gaming research and education tools to sports fans,” said NHLAA President and Executive Director Glenn Healy in a statement. “We look forward to using the collective voice of our NHL Alumni members, each of which have paved the way for the game we love today, to champion safe gambling practices for all.”
An educational program will be developed between the NHLAA, Entain Foundation U.S., and Wager Score, a patented technology that uses data driven insights and allows bettors to share affordability data to guide gaming experiences. Entain Foundation U.S. and Wager Score recently launched a pilot program for gambling affordability checks in Ontario, allowing bettors to submit documentation confirming their financial stability in order to place bets. The program may be incorporated into the NHLAA partnership.
“Entain Foundation U.S. is proud to support the NHL Alumni Association and its members,” said Entain’s Senior Vice President for American Regulatory Affairs and Responsible Gambling, and Trustee of Entain Foundation U.S Martin Lycka. “As sports betting continues to grow in popularity throughout North America, it is crucial that we expand our educational efforts. This new partnership reflects this importance and will ensure that NHL Alumni and fans can gain access to impactful, educational programs on how to avoid gambling harm.”
