Downtown Las Vegas’s El Cortez Hotel & Casino has donated its “Prime Rib $19.95” neon sign to the Neon Museum.
The historic advertisement, which was located on the hotel’s parking structure and dates to 1974, was given to the museum by El Cortez to preserve the property’s rich history as it prepares for renovations.
“As one of Las Vegas’ oldest and most treasured hotels, we take pride in offering our guests a glimpse into the city’s past. Now, with the addition of our historic parking garage sign, visitors to the Neon Museum can experience our legacy firsthand,” said Kenny Epstein, El Cortez CEO and chairman.
El Cortez’s parking garage adjacent to the hotel was completed in 1974 and the 18- by 24-foot sign was installed shortly afterward. Located off Seventh and Fremont streets, it’s crafted with neon, lightbulbs, and backlit plexiglass.
“Being historically minded, it’s no surprise that El Cortez has maintained the integrity of its building for over 80 years. The property has embraced its past and made updates to meet the needs of today’s visitors without tearing down. That’s unique in Las Vegas, a city known for making way for something new. These important artifacts are distinctive, because while they are from a property on the National Register, El Cortez is still thriving today. Displaying them will provide an engaging piece of living history,” said the museum’s Executive Director Aaron Berger.
El Cortez opened in 1941. Although it has undergone extensive renovations, the property retains its facade from 1952, when its neon signage was installed. In February 2013, the building became the only existing casino to be placed on the National Register of Historic Places.
