DraftKings Wednesday announced a deal to become the official sports betting, igaming, daily fantasy and free-to-play partner of FaZe Clan, a gaming, lifestyle, and media platform.
DraftKings will appear across FaZe’s digital content, including custom content, livestream and tournaments, plus new IP and formats including an original series and a new planned podcast. DraftKings will have a presence at upcoming FaZe Clan events with access to FaZe Clan talent and a variety of digital and social media content.
DraftKings also becomes the official sponsor of FaZe Clan’s Counter-Strike esports team.
“FaZe Clan is a juggernaut of internet engagement and culture, built from the ground up into one of the most influential esports and content organizations in the world,” said DraftKings, North America President Matt Kalish in a statement. “The strong crossover between DraftKings customers and FaZe’s tens of millions of viewers and followers made this a natural alliance, and we hope to create excitement, competition, and community around sports and video games for adult audiences everywhere we operate.”
Content activations will feature FaZe Clan content creators including FaZe Adapt, FaZe Temperrr, FaZe Nate Hill, and FaZe Swagg. DraftKings customers and FaZe Clan fans will be able to take part in custom contests, pools and tournament.
FaZe Clan also will work with DraftKings to develop educational content that raises awareness for responsible gaming.
“We are committed to delivering content we know our fans are passionate about,” said FaZe Clan CEO Lee Trink in a statement. “The DraftKings deal is a natural move for FaZe Clan as our members and fans are avid followers of traditional sports, and this gives us the opportunity to further propel our talent and brand into the mainstream. Both brands also share an important vision of being at the forefront of internet culture and we believe this partnership marks an important cultural crossover moment for the future of sports and entertainment.”
