DraftKings today announced an agreement with InComm Payments, a global payments technology company, to launch an industry-first retail gift card. The launch will expand DraftKings’ presence in convenience stores like 7-Eleven, Speedway, Dollar General, and Sheetz, and enable consumers to give $25 and $50 DraftKings gift cards.
“Just in time for the upcoming holiday season, InComm Payments will get DraftKings gift cards on the shelves at several popular retailers,” said Matt Kalish, Co-Founder and President of DraftKings North America. “This first-of-its-kind offering provides our customers with another way to fund their accounts and engage with our products.”
By leveraging InComm Payments’ retail network, DraftKings is expanding its reach with physical distribution and brand presence to the most frequently visited retail chains across the country, spanning convenience, pharmacy and general-merchandise partners.
“DraftKings’ popularity has grown substantially over the last couple of years and their fanbase is large and passionate,” said Tim Richardson, Senior Vice President at InComm Payments. “This agreement not only offers consumers a great gifting opportunity, but also represents a significant brand expansion and enhancement opportunity for DraftKings.”
