DraftKings announced yesterday the launch of its standalone Casino igaming app in New Jersey. Similar to its Daily Fantasy and Sportsbook offerings, DraftKings leveraged its in-house technology to develop the Casino app, which features new proprietary games, along with revamped classics, including blackjack and roulette.
“Following our debut in the Garden State, we look forward to continued innovation, nationwide expansion where regulations allow, and further positioning of DraftKings as an all-inclusive gaming and entertainment experience,” said Jason March, DraftKings’ Vice President of Gaming.
A recent DraftKings-led study found that 70 percent of new DraftKings Casino customers place their first bet on DraftKings-branded games, further exemplifying the demand for a modernized customer experience, complete with built-to-scale games and a customizable user interface. Although DraftKings Casino has been embedded within the DraftKings Sportsbook app in New Jersey since 2018, this standalone version is the result of extensive research and preparation as it relates to a broadened customer base.
In addition to slot and table games native to DraftKings Casino, the new app also offers games from third-party providers, including International Gaming Technology, Slingo, Scientific Games and more. Customers in New Jersey who play on the DraftKings Casino also have access to the custom DraftKings Live Studio, which operates 24/7.
