Context Networks recently announced a partnership with Bally’s Corporation to implement targeted advertising on slot machines at its US-based casinos.
Through its Contextual Promotions Media Network, Context Networks will provide the Rhode Island-based gaming operator with ads directed to specific player demographics that convey personalized and relevant experiences for guests. The first installation will be at Bally’s Dover Casino Resort in Delaware.
“We’re excited to partner with Bally’s Corporation at their Bally’s Dover Casino Resort and bring the power and benefits of our Contextual Promotions Media Network to their guests,” said Context Networks Chief Marketing Officer Douglas Abbot in a statement. “We believe this technology will drive increased engagement and satisfaction for the patrons of Bally’s Dover, and we look forward to working with their team to deliver a truly personalized experience for their Bally Rewards players club members.”
Brands will be able to purchase digital out-of-home advertising through the CPMN network. Ads will be displayed at various locations in Bally’s Dover Casino Resort, and online and on mobile devices through Bally’s websites and Bally Bet Sportsbook platform. The CPMN private marketplace is available to invited brands applying through the network’s sponsor advertising pool.
“We are pleased to announce our partnership with Context Networks in becoming a Casino Publisher on their innovative digital marketing platform,” said Phil Juliano, EVP casino operation and CMO. “This networked technology will add value for Bally’s Dover customers.”
The partnership with Bally’s is the first contract with a U.S.-based casino operator for Context Networks, a Las Vegas company.
