Concept3, Virgin Voyages announced licensing agreement for products, trips

Tuesday, September 24, 2024 9:47 AM
Photo:  Courtesy Virgin Voyages
  • Rege Behe, CDC Gaming

Promotional goods company Concept3 Tuesday announced a licensing agreement with Virgin Voyages.

The partnership will offer custom-made products and exclusive cruise trips to casino clients. The exclusive items will be available for continuity gifting, allowing casinos to reward clientele with promotional goods.

“We are incredibly excited to partner with Virgin Voyages, a brand that epitomizes luxury and excellence,” said Concept3 CEO Karl Kamb in a statement. “This collaboration allows us to elevate our offerings and provide our casino clients with unparalleled experiences and high-quality products that will leave a lasting impression on their guests.”

Casino clients will also have the opportunity to host guests on cruise trips aboard Virgin Voyages’ fleet. This offering combines the allure of luxurious travel with casino promotions, setting a new standard for customer engagement and loyalty programs.

This partnership ensures that Concept3’s promotional products meet the highest standards of luxury, aligning with Virgin Voyages’ reputation.

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.