The Strip essentially merged with the circuit as MGM, Wynn, and Caesars put their race-week plans into motion. With the sheer volume of activations happening at once, covering all of them would require an anthology, so I’m focusing on the operators that shaped the overall experience. I logged all the property-to-property steps so you didn’t have to, and here’s the streamlined recap on all of our behalf before my calves secede from my body.
MGM Resorts would have parked a car on the escalator if they could have
MGM committed harder than anyone. If there was a surface that could physically support the weight of an F1 car, there was a real possibility MGM tried it. They approached empty space like a woman who has decided plants will fix her entire life. That hallway? Car. Corner? Car. Ceiling? Suspended car. Their properties were packed with team builds, simulators, and retail moments and guests moved through them like it was all part of the natural casino layout.
Ferrari boutique at Bellagio
A sleek temporary shop that blended into Bellagio so well it felt permanent. People browsed it the way they would a luxury fashion house, except now they were debating which Ferrari tee justified a three-figure price tag.
Mercedes-AMG Petronas fan zone at ARIA
One of ARIA’s busiest areas all week. The show car, simulators, and merch pulled strong steady crowds and created a clear sense of movement through the space. You could hear the simulators long before you saw them.
MoneyGram Haas Experience at Cosmopolitan
MoneyGram Haas brought a full show car and memorabilia display and kept it open 24 hours a day all week. Their driver meet-and-greet had people lining up six hours ahead, which feels like the most accurate measure of race-week enthusiasm.
Shoey Bar at Bellagio
Possibly the most chaotic entertainment moment on the Strip. Guests lined up to pour drinks into shoes and celebrate with strangers. It took zero explanation and worked far better than anyone would expect a drink-in-a-shoe activation to work.
Race Week touchpoints at other MGM properties
ARIA, Park MGM, and New York-New York all carried race-themed placements that felt intentional rather than scattered. MGM’s approach made sure guests encountered something F1-related, no matter where they were staying.
Their strategy was clear. Make the event unmissable.
Wynn Las Vegas’s streamlined luxury in the middle of organized chaos
Wynn didn’t try to compete with MGM’s volume. Wynn never competes on volume. They compete on vibes, lighting, and experiences that feel like someone hand-selected them with tweezers.
Ultimate race-week packages
The kind of packages designed for someone who wants to experience the Grand Prix without encountering a single inconvenience. Duplex suites. Curated dining. Race-view rooms. Spa and golf. If you wanted a race weekend that felt like a lifestyle brand campaign, this was it.
Wynn Grid Club at the Paddock
Calm. Controlled. Elevated. While the rest of the Strip sounded like engines and cheering, the Grid Club felt like stepping into a different universe. You could see the garages, enjoy the food, and temporarily forget that 300,000 people were outside.
F1 Business Summit
An industry-focused event held at Wynn, because there’s really no other property in Vegas where business-summit energy fits during race week.
Wynn’s approach was clear. Fewer activations, but executed at a level where nothing felt rushed or chaotic.
Caesars Entertainment using trackside real estate exactly as intended
Caesars has one of the biggest natural advantages of the entire event. Parts of the race literally happened in front of their front doors and they used that advantage well.
Flamingo Zone General Admission
A large GA area woven into Caesars Rewards. It stayed full all weekend and gave fans a clean straightforward place to settle in and watch.
Terrace viewing at The Cromwell and Planet Hollywood
Reliable sightlines, strong positioning, and easy access. Guests looked genuinely relieved to find seating and a view without spending Wynn-Grid-Club money.
Gordon Ramsay race-week lunches
During a week where food, timing ,and logistics were unpredictable, these lunches provided an anchor. Simple, familiar, on-brand, and appreciated.
Caesars race chariot in the paddock
A photo-forward build that matched the Caesars personality without trying to scream for attention. People stopped, smiled, snapped a picture, and moved on.
Caesars did not need flashy activations. They let the track do the heavy lifting and built around the access points everyone was already using.
A Fully Activated Strip
Between MGM’s wall-to-wall presence, Wynn’s precise curation, and Caesars’s trackside advantage, the Strip felt like part of the Grand Prix itself. Engines, simulators, lounges, cars, and signage created a connected environment that pulled visitors from one property to the next.
Each operator took a different approach, yet together they created a race week that stretched far beyond the track.
