From the impact of the 2016 election on gaming to casinos’ opportunity to invest in eSports to appealing to the next generation of customers, this year’s Global Gaming Expo (G2E) will feature robust conversation on the industry’s hottest topics to prepare attendees for the rapidly growing casino gaming landscape.
Presented by the American Gaming Association (AGA), the world’s premier international gaming trade show and conference returns to Las Vegas Sept. 27–29 at the Sands Expo and Convention Center.
Through a superior gaming floor and extended, comprehensive seminar tracks, attendees will experience first-hand the future of the casino gaming industry, as well as explore a variety of ways to increase their bottom line. Additionally, for the first time, AGA is offering a discount – 50 percent off of registration fees – to its members.
In another first for the trade show, AGA will partner with the National Indian Gaming Association (NIGA) for a keynote opening session on Tuesday morning with Chairman Ernie Stevens to discuss the further unification of the casino industry’s two key sectors – Tribal and commercial. In addition, attendees will be treated to dynamic keynote speeches all three days by marquee personalities representing business, sports and gaming.
Further, due to popular demand, G2E 2016 will bring back its seminar tracks for Tuesday and Wednesday allowing attendees to explore multiple categories in-depth, including Tribal interests, gaming policy, emerging gaming methods, career development and casino property products.
We introduced the topic of eSports at last year’s show, and the industry is growing at lightning speed. This year, gaming professionals will gain an understanding of the structure of this potentially lucrative business opportunity for casinos through sessions on eSports professional leagues, key demographics and the challenges involved with compliance and responsible gaming.
In one seminar, we will take a deeper dive into the largest segment in the market today – millennials. Having surpassed baby boomers in size and showing a lower propensity for gambling than past generations, the seminar will explore the different ways to attract this lucrative market by examining the group’s spending and behavioral habits.
Additionally, with G2E taking place just three weeks before the first-ever presidential debate in Las Vegas and a little more than a month before Election Day, attendees will receive an inside look into how the election will play a crucial role in the future of the casino gaming industry. During a special speed session discussion, experts will explore the potential post-election scenarios and gaming-specific legislation proprieties.
Other notable seminars will dig into topics including the latest innovations in gaming methods and products with iGaming, table games and slots.
While walking the show floor, attendees will experience a new Integrated Resort Experience. Broken into four major segments – Hospitality Concepts, Technology Solutions, Food and Beverage and Entertainment – the Integrated Resort Experience, which will now be anchored on one end of the main show floor, will feature non-gaming exhibitors focused on how to attract casino guests for longer and more engaged hotel stays. As part of the Integrated Resort Experience, a one-day spa association workshop will showcase how spas can boost a company’s brand with their ability to capture and retain guests.
With these features, AGA is focused on the evolution of G2E to ensure it is keeps up with the constantly evolving industry.
Casino gaming is entering an exciting era with new trends, technology and opportunities that will power the $240 billion sector into the future. G2E 2016 will deliver a platform for all gaming-related businesses to equip themselves with the tools that will allow them to thrive for years to come.
Thank you for your support and I look forward to seeing you in Las Vegas.
Geoff Freeman is president and CEO of the American Gaming Association. Follow him on Twitter: @GeoffFreemanAGA.

