Harald Neumann, CEO Novomatic
‘What the U.S. can learn from the European Sports Betting Market… And Why It’ll Be Totally Different This Time’ is the topic of a Tuesday afternoon panel led by Clarion Gaming at next week’s NIGA tribal gaming expo in San Diego.
The panel features Kambi Group Chief Commercial Officer Max Meltzer; Witek Wacinski, Head of Strategy at GVC Group; and Novomatic CEO Harald Neumann. Clarion Director of Industry Insight and Engagement Ewa Bakun will moderate.
Bakun has worked in Clarion’s research division for over a decade and has tracked the evolution of sports betting. She believes the session will shine a light on the key points of difference between Europe and the United States, with a particular emphasis on tribal gaming.
“We will be drawing on the insight of a panel of experts to debate a number of key business-sensitive issues, including the differences between Europe and the US when it comes to the regulation and roll-out of sports betting,” she said. “The panel will focus on how tribal operators are considering sports betting for their operations.
“We will also look at some of the cross-cultural issues involved, specifically the argument that European suppliers and technology providers are not American enough.”
The panel is being held less than six weeks before the first edition of ICE North America, which is being billed as the ‘biggest sports industry gathering in gaming’. ICE North America takes place May 13-15 at the Boston Convention and Exhibition Center in Boston, MA.
Regarding tribal gaming, Bakun said the panel will address how providers can adapt their products to make them American enough and suitable for the kind of customer that a tribal operation attracts. Speakers will also explore the misconceptions that Europeans make when approaching the US market and particularly Native American tribes, and the issue of responsible marketing.
“This is a very dynamic environment,” Bakun said, “and I am certain that these topics and many more will be debated further when the industry convenes in Boston. “
