Clarion Gaming and the European Casino Association Thursday announced an extension of a strategic partnership for ICE London. Per the agreement, Clarion and the ECA will continue to promote the global gaming gathering through 2029.
“Working with the industry in order to ensure that ICE continues to provide the very best professional business environment for all of the verticals that we serve is a cornerstone of our philosophy,” said Clarion Gaming Managing Director Stuart Hunter in a statement. “We have enjoyed a close and productive relationship with our colleagues and good friends from the ECA both in an informal and a formal sense, and we look forward to the next phase in our relationship working alongside new ECA Chairman Erwin van Lambaart, ECA Senior Vice Chair Pascal Camia, Vice Chair Tiina Siltanen, and Secretary General Hermann Pamminger.”
This year’s edition of ICE London, held Feb. 7-9, set a new attendance record of 40,000 unique visitors. According to Clarion Gaming, the previous record of 36,000 was set in 2020.
“We are thrilled to extend our partnership with Clarion Gaming, an alliance we deeply cherish,” said the ECA’s Lambaart. “Since its foundation, this collaboration has consistently contributed to the growth and prosperity of the land-based casino industry, supporting the European Casino Association’s efforts to be the voice of the European industry at the national, regional and EU level. We look forward to fostering this partnership further, leveraging our collective experience and expertise to continue championing the interests of our members and the wider gaming community. This extension symbolises more than just a continuation; it represents our shared vision and unwavering commitment to the gaming industry’s growth and dynamism.”
ICE London 2024 is scheduled for Feb. 6-8 at the ExCel.
