The 26th edition of the Canadian Gaming Summit is approaching.
Alongside speakers, panels, and the exhibition floor, attendees will be given the opportunity to discuss the state of sports betting in the Sports Betting conference track, which will take place on Wednesday June 14 at the Metro Toronto Convention Centre.
Throughout the day, attendees will have access to a variety of thought-provoking and informative panels on such topics as how operators’ relationship with regulatory bodies can ensure integrity in sports betting, the place of operator-led media organizations in the Canadian market, and ways in which operators can leverage content, creative, and influencers to build brand equity.
Opening the conference track will be the panel “Sports Betting across Canada: Navigating the Patchwork of a Provincial Rollout,” which will analyze the impact of legalized single-event sports betting in Canada.
The panelists will include Doug Hood (Project Director Gaming Modernization, AGCO), Bruce Caughill (Managing Director Canada, Rush Street Interactive), and Mike Maodus (Associate, Blake, Cassels & Graydon LLP). The panel will be moderated by Salim Adatia (Vice President, Gaming Labs International) and will examine the variety of models provinces can adopt, such as attracting third-party operators and optimizing current offerings.
The panel “Partner and Play: Collaboration among Canadian Teams, Leagues, and Sportsbooks” will answer the question: How open are major sports leagues and teams to collaborating with operators?
The panel will include analysis from Owen Welsh (Associate Vice President, Sports Betting, Gaming and Innovation, Canadian Football League), Andrew Stokes (Senior Director Global Partnership Group, Maple Leaf Sports Entertainment), Aubrey Levy (SVP Content & Marketing, TheScore), and Kuljeet Sindhar (Associate Vice President, International Gaming & Data Ventures, NBA). The panel will consider the successful partnerships already established between teams and sportsbooks, the potential regulatory roadblocks that they can present, and sports leagues yet to be explored.
The final panel of the Sports Betting conference track will be “eSports Betting in Canada: Investing, Reducing Friction, and Opening up a New Audience,” which will explore the potentially huge untapped source of fans and revenue that is the burgeoning world of esports.
The panel will consist of industry experts Melanie Penner (Founder, Manitoba Esports Association), Alex Igelman (CEO, Esports Entertainment), Daniel Sanders (Director of Marketing, Luckbox), Alex Kozachenko (Chief Product Officer, Data Be), and will be moderated by Ng Hai (Integrity Ambassador, ESIC). The panel will discuss the number of successful Canadian esports teams and analyze the challenges of entering the currently unrecognized market, how companies can invest in esports teams, and ways in which operators can reduce friction between the converging worlds.
Along with the Sports Betting track, attendees of the Summit can attend specialist-led panels within nine other tracks, including Leaders, Landscape, iGaming, and many more during the three-day event.
