California: Paskenta Band of Nomlaki Indians partners its casino amphitheater and distillery to attract larger acts

California: Paskenta Band of Nomlaki Indians partners its casino amphitheater and distillery to attract larger acts

  • Rege Behe
May 11, 2022 3:35 PM
  • Other

Rolling Hills Casino and Resort recently announced an agreement with Paskenta Brewery and Distillery for the naming rights to an amphitheater at the Tribal property.

Obsidian Spirits Amphitheater will host a variety of concerts and events at the Tribal property in Corning, California, about 113 miles north of Sacramento. The partnership will allow the venue to host more prominent acts. Artists scheduled later this year for the rebranded amphitheater include Snoop Dogg, Pitbull, and Staind.

“We are very excited about unifying two of our beloved enterprises,” said Paskenta Band of Nomlaki Indians Tribal Chairman Andrew Alejandre in a statement. “Having the Paskenta Brewery and Distillery become the official sponsor of the Obsidian Spirits Amphitheater is our way to not just provide carefully crafted beers and liquors, but to also continue to invest in businesses that create a sustainable future for our tribe and the community at large. We look forward to providing additional premier entertainment experiences and products for our guests.”

Paskenta Brewery and Distillery is operated by the Paskenta Band of Nomlaki Indians and is located in the Rolling Hills Casino and Resort. It’s the first tribal-owned fine spirit distillery and self-contained brewhouse outfitted with state-of-the-art fermenting and production capabilities.

The rebrand of the amphitheater is a tribute to a large uncut obsidian stone placed under the glass dome of the Paskenta Brewery and Distillery’s spirit safe. The obsidian stone is part of the journey where all spirits are cascaded over for filtering, marking the product’s transformative journey from raw material to the final product.

To kick off the partnership, the Paskenta Brewery and Distillery and the Rolling Hills Casino and Resort have already unveiled a new logo and other branding assets. All external signage will be updated to reflect the new name.

In addition to top musical acts, the amphitheater will feature craft beer and spirits from the Paskenta Brewery and Distillery, including Paskenta Gold, Shape Shifter, Wintun Wheat, Obsidian Spiced Rum, and Obsidian Dark Rum.

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.