Caesars Entertainment Monday announced the launch of its new sportsbook mobile app.
Caesars Sportsbook mobile app is now available in Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. Pending regulatory review, it’s also anticipated to be launched soon in Arizona, Maryland, and Louisiana.
“The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards,” said Caesars Entertainment CEO Tom Reeg, in a statement.
Operating on Liberty, the company’s integrated tech stack, Caesars Sportsbook will offer bettors more options, including flexible limits and extensive odds, an easy-to-navigate platform, and earned credits that can be used for free play, dining, getaways, and specially curated sports and entertainment experiences via the Caesars Rewards loyalty program.
In Illinois, Nevada, and Washington, DC, markets where bettors must be at or near a Caesars Sportsbook retail location to register, players will have access to the new Caesars Sportsbook by William Hill app. The Caesars Sportsbook by William Hill app also offers a link to Caesars Rewards.
“We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate,” said Caesars Digital Co-President Eric Hession in a statement. “But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”
To celebrate the launch, first-time Caesars Sportsbook app users can place their first bet, up to $5,000, risk-free.
