A slot machine featuring the likeness of a social media influencer is outperforming casino floor averages, just over one month after its initial debut in Las Vegas.
YouTube personality Brian Christopher’s Pop’N Pays More, developed by Las Vegas-based manufacturer Gaming Arts, is running two- and as much as four-times casino floor averages across some of its 17 locations nationwide, according to the manufacturer.
“This whole process has been an eye-opening affirmation that our collaboration with Brian and his team for a groundbreaking game like this was a great idea,” Gaming Arts CEO Mike Dreitzer said in an email. “We hope to continue to work with them on many more fun projects such as this one going forward.”
