A recent survey of sports bettors showed sportsbook subscription services have the potential to catch on in the industry.
Two months after DraftKings launched an innovative parlay boost service to monthly subscribers in New York only, 22% of bettors surveyed are “very likely” to consider joining a similar plan, according to the data and research group YouGov.
The study found 43% are “somewhat likely” to pay for a subscription. Ages 18-34 saw an even larger response with 44% voting for that category. Of the 301 bettors surveyed, 18% were “not at all likely” to subscribe while 10% were “not very likely” to join.
The idea could certainly catch on as YouGov reported 56% of sports bettors place parlay wagers at least once a week.
