Adrian Docea is collecting email addresses for his company’s app launch in an effort to harness the power of one of the biggest energy sources on the planet: soccer fans.

“Football is not just the biggest sport in the world, it’s the biggest anything in the world,” said Docea. “It’s the only thing on this planet that has 4 billion fans.”

His company, Nordensa, is a platform where fans can make long-term bets on players, specifically under-scouted ones.

It bears some resemblance to Mojo, the Alex Rodriguez-backed “athlete stock market,” in which one can buy shares in NFL players that rise or fall based on their on-field performance, but there’s a twist.