William Hill has signed a partnership with the Scottish top-flight’s Celtic FC, becoming the club’s official in-stadium betting partner.
This will allow the 888 Holdings-owned brand to operate betting facilities at the Scottish Premiership champions’ Celtic Park stadium for the next two seasons.
The bookmaker plans to offer exclusive offers and promotions to Hoops fans as the 2022-23 campaign continues, with Celtic currently leading the table a few points ahead of fierce cross-city rivals Rangers.
Liam McKee, William HIll’s Director of Media, Sponsorship & UK Creative, said: “We are delighted to partner up with Celtic at their iconic home and deliver our unrivalled retail betting experience to the Celtic faithful.”
