It’s ironic that the guy known in sports betting social media circles for coining the phrase “(Fill in your blank) to the moon!” is no longer directly tied to the industry’s upward spiral when it comes to handle.
Dave Portnoy is now just another big bettor — albeit one with an enormous following. That was the result of PENN Entertainment selling Barstool Sports back to him in August while newly partnering with ESPN. That decision came approximately one year after PENN exercised the option to buy 100% of Barstool and created a $450 million valuation.
Sans Portnoy, sports wagering is rolling right along heading into 2024.