Will hosting the ‘Big Game’ be lucrative for Las Vegas?

Saturday, February 10, 2024 2:02 PM
  • Howard Stutz, The Nevada Independent

The Super Bowl and Las Vegas have long been intertwined.

If you couldn’t attend the NFL championship contest in person, you came to the Strip for the parties and the ability to wager legally on the game.

Even after 2018, when a U.S. Supreme Court ruling allowed states to legalize sports betting, Vegas hasn’t been forgotten. The state set a record for total Super Bowl wagers in 2022 with fans betting a combined $179 million on the game — a figure sportsbook operators expect to exceed this weekend when the San Francisco 49ers face the Kansas City Chiefs on Sunday at Allegiant Stadium.

What does having the Super Bowl LVIII in Las Vegas mean economically?