Will Alberta be a billion-dollar sports betting and igaming market?

Saturday, February 28, 2026 10:55 AM
Photo:  Shutterstock
  • Geoff Zochodne, Covers

There is good reason to believe that Alberta will be a real moneymaker for the online gambling industry. It may even be a near billion-dollar market. Someday, maybe.

First, though, that market needs to open.

Alberta has been working for years on a competitive, regulated framework for online sports betting and internet-based casino games. The plan for the new Alberta sports betting and igaming market is to welcome, license, and regulate private-sector operators, which will hand over a bit more than 20% of their revenue to the province in return.

And when Alberta’s igaming market launches, which some companies now expect to happen in the late spring or early summer, it will bring the number of provincially regulated online gambling options for residents from one, Play Alberta, to multiple.