Bally’s is “just getting started” on its plan to remake itself into a technology company, according to company chairman Soo Kim.
That likely means more M&A, even beyond Bally’s recent acquisition spree.
“Realistically, we are not done,” Kim told LSR. “We are just getting started. We want to be a technology company. The purchases we’ve made are not just for the technology, but for the people who built and run the technology.
The Bally’s metamorphosis
In recent months Bally’s has undergone a dramatic transformation. First, it rebranded from Twin River after acquiring the brand name and the Bally’s property in Atlantic City.
