At its annual summit in early April, retail giant Walmart convened various lottery industry vendors and suppliers and revealed, more or less: Walmart is preparing a push from lottery bystander to active participant and competitor, with plans to launch an app that it may eventually equip with iLottery capabilities.
The message was conveyed in meetings with the likes of IGT, Scientific Games, NeoPollard, and others currently working with the retail behemoth. Walmart representatives unveiled a slogan aimed at the lottery industry, “Be in it to Win it,” according to presentation materials from the Bentonville, Arkansas summit that were reviewed by Lottery Geeks.
