North Carolina is getting in the game when it comes to sports betting talk on radio. Dick Broadcasting is partnering with VSiN to launch Bet on the Bull 960.
The station is transitioning from traditional sports talk. It will carry VSiN’s national lineup as well as the local Bryan Hanks Show in morning drive. The station will also carry a high school football game of the week and Carolina Panthers play-by-play.
“VSiN is proud to be the engine behind North Carolina’s first-ever sports betting radio format,” Len Mead, General Manager at VSiN, said in a press release. “We’re excited to continue to expand our distribution footprint and inform and entertain sports fans in North Carolina and across the U.S.”