Virginia: Hard Rock Bristol attracts 110,000 visitors in its first 12 days

Saturday, November 30, 2024 2:09 PM
Photo:  Hard Rock International (courtesy)
  • David McGee, Bristol Herald Courier

Officials of the Hard Rock Hotel & Casino Bristol are basking in the glow of overwhelmingly positive response to the gleaming new $500 million complex.

More than 110,000 people have visited the facility since it opened Nov. 14, including 58,000 during grand opening weekend. The hotel reported 99% occupancy that Thursday through Saturday.

In the 12 days since opening the casino has paid out more than $12 million in jackpots, including over $7.3 million on opening weekend.

And it [wasn’t] just the casino and the hotel. The Hard Rock Café tucked inside reported the most successful opening in the brand’s history — which includes over 300 locations in 70 countries — HR Bristol President Allie Evangelista said Tuesday.