For the first time since introducing a new player rewards program, a Las Vegas Strip casino is offering to upgrade gamblers’ loyalty cards to a comparable level from other casinos.
The Venetian casino-hotel is launching a tier-match promotion that will allow customers to receive a Venetian Rewards card status that is on par with or better than what they currently have with another casino operator. The Venetian Resort Las Vegas’ tier-match event begins Oct. 1, according to a recent email, and will run through Jan. 1.
It is unclear if the promotion applies only to new Venetian Rewards customers or if existing customers can participate, which competitor casino cards will be honored or what card levels will be matched.
