University of Colorado athletics, PointsBet end partnership

Wednesday, March 29, 2023 9:25 PM
Photo: Shutterstock
  • Brian Howell, Boulder Daily Camera

The University of Colorado athletic department and PointsBet had three years to go on their sponsorship deal, but have elected to end their partnership early.

“PointsBet and the University of Colorado have decided it is mutually beneficial to end their partnership at this time. Both parties are thankful for the joint efforts throughout the relationship and wish the best for each organization going forward,” the two parties said in a joint statement provided to BuffZone on Wednesday…

CU’s deal was controversial from the start, but now both parties will move on.

On Tuesday, the American Gaming Association introduced new guidelines that prohibit partnerships between colleges and sportsbooks in the future.