One of the UK’s biggest betting operators has become the first to open its books to reveal how much of its business involves high-risk customers.
Kindred Group claims that 4% of its revenue is from customers showing signs of harmful betting.
The group owns nine brands, including 32Red and Unibet.
It comes as the UK government considers restricting or banning bookmakers from sports sponsorship, amid concerns that it helps to normalise gambling.
The company says it wants to reduce that percentage to zero by 2023 and that preventing it from advertising through sport would be “a negative step” and hurt the game’s finances.
32Red is the principal shirt sponsor of Derby County, Preston North End and Middlesbrough in the Championship, along with Scottish giants Rangers.
