Irish bookmaker Paddy Power has been named as the new title sponsor of ITV Racing’s live fixtures in a new two-year agreement.
The deal, which was brokered by MediaCom, encompasses broadcast, catch up, digital, social, podcast and licensing rights. Flutter brands will also receive exposure across the official ITV Racing App.
Paddy Power replaces rivals William Hill as the headline sponsor of ITV’s coverage, which partnered with the free-to-air broadcaster in 2017.
Michelle Spillane, Paddy Power’s Marketing Director, said: “ITV Racing has been brilliant for the sport for the last four years and we viewed it as a natural synergy to become headline sponsor for the Bafta award-winning show.
