LeoVegas has entered into a partnership with Premier League football team Manchester City. The operator will become the team’s betting partner in Europe and Canada.
Per the agreement, LeoVegas’ brand will feature on the first team’s training kit and across in-stadia assets, including at the Etihad Stadium.
The MGM Resorts-owned operator says its partnership with the football club will strengthen its offering and visibility to those that follow the sport.
The partnership will also give LeoVegas customers the chance to win matchday experiences. Co-branded content is also part of the deal, with joint merchandise being released for both Manchester City’s men’s and women’s first teams.
