Underdog fantasy site seeks to upend the sportsbook industry

Wednesday, September 22, 2021 7:59 PM
  • Jeff Edelstein, SportsHandle

Jeremy Levine founded StarStreet, a daily fantasy site that was quickly gobbled up by DraftKings and then put out to pasture. Levine then founded a second daily fantasy site — DRAFT — and that was eventually purchased by Paddy Power Betfair, which then bought FanDuel, which then merged DRAFT into Fanduel before eventually taking it out behind the woodshed.

But Levine wasn’t done yet, launching Underdog Fantasy in February 2020 with much of the same team that first launched DRAFT. And Underdog took off this year, with Best Ball tournaments leading the charge.

And while Underdog fantasy contests have received much praise from the DFS community, Levine’s latest foray into fantasy was just the beginning, as he and the company announced this month they were getting into the sportsbook industry, with an expected launch date sometime before the start of the 2022 NFL season.