William Hill has updated its retail betting shop displays, as the operator continues to make the transition from paper to digital signage of Racing Post content.
By implementing the Racing Post Digital Betting Shop Display (BSD), the heritage bookmaker aims to provide its customers with UK and Irish horse racing and greyhound information and updates in an ‘interactive’ and ‘easy to navigate format’.
The new touchscreen displays can be integrated into shops of any size and are initially being rolled out in Runcorn, Cheshire, with 10 more betting shops to follow, replacing the paper copies of the Racing Post which have been utilised by retail betting outlets for more than two decades.
