UK: West Ham sponsor Betway hit with £400k fine over marketing on kids’ webpages

UK: West Ham sponsor Betway hit with £400k fine over marketing on kids’ webpages

Article brief provided by City A.M.
  • Leah Montebello, City A.M.
September 21, 2022 10:12 PM
Updated: September 29, 2022 8:03 PM
  • Leah Montebello, City A.M.
  • United Kingdom
  • Sports Betting

West Ham’s main sponsor Betway has been whacked with a fine of over £400,000 for marketing on children’s webpages, adding to the tide of penalties given to gambling firms in recent months.

The Gambling Commission found that between 14 April 2020 and 6 November 2021 the operator’s gambling logo, which linked to its website, was displayed on a webpage offering the opportunity to print a teddy bear for children to colour in.

Enquiries by the watchdog also revealed a logo with a link to the operator featured on the ‘Young Hammers at Home’ webpage between 24 October 2021 and 15 November 2021.

The commission said both advertisements breached its rules stating gambling advertising must be socially responsible.