Betfred is set to ‘supercharge its esports offering’ by partnering with dedicated esports odds compiler and end-to-end data solutions provider PandaScore. The launch of Betfred’s new esports offering will provide customers with access to over 308 unique markets priced by PandaScore’s trading team across 32,000 esports events per year.
The tier-1 bookmaker will further be supplied with PandaScore customised tools and widgets including ‘esports-specific BetBuilder’, recognised as “the best-in-class for sportsbook operators”.
The new partnership will launch later this year, allowing Betfred to offer improved and expanded esports markets to its customers across its online sportsbook in the UK.
PandaScore Senior Sales Manager Dasha Kirilishina said: “We’re incredibly pleased to partner with Betfred to help grow their esports product.”
