Former Chief Commercial Officer of Inspired Entertainment, Steve Rogers, is launching a new company to deliver “never-before-seen” sports gaming content.

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Called Playbook Fusion, the game studio will leverage Rogers’ more than 20 years of experience in the gambling industry to give operators “an entirely new genre of immersive, sports themed gambling products” by combining sports betting and video gaming.

Rogers added: “Launching Playbook Fusion provides an incredible opportunity to bring something totally new to the online gaming industry.

“The unique experience within the team from the worlds of video gaming and gambling means we are going to create an entirely new content vertical that will take player engagement to the next level.”