Kindred Group’s 32Red, one of the most recognisable online casino brands in the UK, is now live with a bespoke version of the Fast Track CRM platform.
The primary goal of the partnership was for 32Red to achieve greater flexibility for its player engagement campaigns, and with less manual labour.
Needing an enhanced segmentation model beyond the standard integration, through Fast Track it now has access to over 400 data points to define each of its segments.
This data is now being used to automate the display of relevant, dynamic content in their emails, and create a personalised experience at scale.
