The Betting and Gaming Council (BGC) has argued for greater cooperation with the industry from social media platforms, whilst requesting that the government echo its calls.
In a letter to DCMS Secretary Lucy Frazer, BGC Chief Executive Michael Dugher pointed to previous industry efforts on social platforms enabling users to opt-out of receiving betting and gaming advertising.
However, more needs to be done, Dugher argued. In particular, BGC members require further cooperation from social media to deliver more effective messaging, specifically for GAMSTOP registered self-excluded bettors.
An ideal outcome for the BGC would be the creation of a ‘marketing suppression scheme’ to stop the more than 300,000 GAMSTOP registered consumers from receiving direct marketing from operators on social media.
