The Gambling Commission (UKGC) has overhauled its Consumer Voice program, bringing in four specialist research firms to deepen its understanding of gambling behavior in Great Britain. The move comes as the regulator faces criticism over the reliability of its main gambling survey.
“This new framework gives us greater agility and reach than ever before,” said UKGC head of research Laura Carter.
“With these four partners, we’re better equipped to commission high-quality research quickly and use a range of approaches to respond to emerging trends or risks as they develop.”
Under the new model, Yonder Consulting, the Behavioural Insights Team (BIT), Humankind Research, and Savanta have each signed two-year contracts to contribute targeted research and analysis.
