Esports betting has become an increasingly popular product among younger bettors, who are also engaging with in-play betting much more than previous generations, according to the UK Gambling Commission (UKGC).
Publishing its ‘Consumer Experiences and Attitudes to Free Bets & Bonuses’, the Commission identified a number of prominent trends in the British betting and gambling industry with relation to product popularity, methods of wagering and responsible betting tool usage.
In particular the Commission has noted that the popularity of esports betting is increasing, with the annual growth rate of 8.5% between 2016 and 2019 attributed primarily to the preferences of young male bettors.
Males in the 18-24 age bracket have been the most receptive to the products at 36%, this declining to a third when the demographic is expanded to 18-34 year olds, with a total of 9% of adults in general having bet on these markets in 2019.
