The Gambling Commission said the proportion of gambling revenue generated by customers in VIP schemes remains stable and largely confined to land-based casinos.
Following its 2020 regulatory overhaul of VIP practices, the regulator said it has found no evidence of a resurgence in controversial High Value Customer (HVC) schemes, with senior executives now accountable for their use and associated consumer harms reduced.
Publishing its latest High Value and VIP Scheme Monitoring report yesterday (17 July), the Commission said the number of VIP customers and the overall prevalence of such schemes remained broadly unchanged since its last evaluation in 2021.
The data also suggested that HVCs accounted for around 3% of Gross Gambling Yield (GGY) across sampled operators, with land-based casinos continuing to show higher dependency on these schemes.
