The UK Gambling Commission is banning licensed operators from offering multi-product promotions as they are “potentially harmful”. Bonus re-stakes will also be capped at 10, according to the marketing and promotions update.
In a Gambling Commission promotions update released [Wednesday], the regulator has placed a ban on mixed product promotional offers, meaning operators will no longer be able to cross-sell players between certain verticals.
These changes follow a government consultation carried out in 2023, as part of the Gambling Act reform and subsequent white paper.
This, the regulator said, is due to heightened risk for players when gambling across multiple products, rather than a single one.
