UK gamblers don’t trust support tools offered by operators, Gambling Commission survey finds

Monday, May 12, 2025 7:17 PM
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  • Conor Reynolds, iGaming Business

New Gambling Commission research featuring “lived experience” suggests gamblers don’t trust RG tools and some see them as a “PR exercise” with little substance.

UK gamblers have a mistrust of problem gambling support tools offered by operators, according to new Gambling Commission research which included “lived experience” from players.

Qualitative research published by the Gambling Commission on Thursday found that gamblers perceived a number of barriers when it came to accessing support on the adverse consequences of gambling.

Participants reported a lack of trust in the support tools that were provided by gambling operators, due to their commercial interest in people gambling and spending more. Some expressed the view that the tools were just a “PR exercise” by operators.