Two former Betway directors have pooled their talents and resources to launch a new esports-facing media business, Zealium Media.

Tim Whyles, the former Managing Director of Betway Group’s BG Marketing Services and Adam Savinson, who was the Betway Esports Director in the same division of the company, are the two individuals set to drive the new business forward.

Speaking at the launch of the new venture, Mr Savinson was excited at the prospect of what the new company could offer.

“Esports has been a massive part of my life for the last 15 years, and I couldn’t be more excited to get closer to the detail in the industry that I live and breathe,” he stated.