Lucy Frazer, secretary of state for the Department of Culture, Media and Sport, noted the role of enticements in the industry in a speech to campaign group Gambling with Lives.

Frazer, who was appointed to the role of culture secretary last month, said that enticements played a role in encouraging those who were experiencing problem gambling behaviours to continue betting.

She added that she had recently attended a meeting with the lived experience advisory council, and had read the House of Lords’ Gambling Harm Time for Action report, which allowed her to see the effects of enticements on those experiencing problem gambling.