The Ultimate Fighting Championship punched its way into the NFT realm earlier this year, with the Las Vegas-based fighting league having high hopes for its potential.
In January, UFC linked up with Dapper Labs, creator of the NBA Top Shot and NFL All Day NFT products, to launch its UFC Strike video NFT brand. An NFT is a non-fungible token, or a digital asset stored on a blockchain that can be bought, sold or traded online.
The product offers fans the opportunity to purchase packs of virtual moments, sold in varying rarities, through an online marketplace. Fans also may set prices of the moments they collect and sell theirs or purchase others in the peer-to-peer marketplace.
