Twitch faces Swedish scrutiny over gambling infringements

Twitch faces Swedish scrutiny over gambling infringements

Article brief provided by SBC News
  • Ted Menmuir, SBC News
April 2, 2024 8:58 PM

Twitch, the live streaming platform of Amazon, has come under scrutiny in Sweden following a private investigation which uncovered widespread advertising of unlicensed online casinos.

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As exposed by Kulturnyheterna, the investigative team of Sveriges Television AB (SVT), a six-week investigation revealed that “eight out of ten Swedish influencers on Twitch had promoted unlicensed casinos to their audiences.”

Swedish media were informed: “For six weeks, Kulturnyheterna has reviewed the broadcasts of the most popular streamers and can demonstrate how online casino advertising is spread through hour-long live broadcasts where streamers promote unlicensed games to their followers.”

Though Twitch prohibits access to under-13s, the investigation revealed that streamers had a “collective reach of around half a million subscribers,” formed of a “primary audience of young males born in the 1990s and 2000s.”