Nevada-based investment business TransAtlantic Capital has struck a deal to acquire Kenyan lottery and betting operator Surebet.
TransAtlantic claims the deal makes it the first US business to acquire an East African gaming platform, and talked up the prospects for significant mobile gaming growth in Kenya.
There is an estimated 5m daily active mobile players in the Kenyan market, TransAtlantic said, spending on average $20 per day.
The business added that in 2018 players across Africa’s largest gaming markets of Nigeria, Kenya and South Africa wagered $40bn. While this was mainly on football and horse racing, there was growing interest in US sports such as American football, basketball and baseball.
